Patrón founder: No one wanted to make our tequila

John Paul DeJoria, co-founder of John Paul Mitchell Systems, started the hair products company while living in a car. Nearly a decade later, he founded Patrón and revolutionized the tequila industry.

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Comment (3)

  1. Well the first step requires you to at least have a recipe that is better everyone else on the block, without that there is nothing to base on for the next level.

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